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Sephora Kicks Off 2020 By Launching Their Largest Cbd Partnership Yet

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Sephora will be selling Saint Jane products in 281 of their stores across the country beginning January 10.

After partnering up with popular CBD brands like Lord Jones and Herbivore, Sephora, one of the world’s leading beauty retailers, is taking a different approach. The $4 billion company is kicking off 2020 by partnering up with Saint Jane, a new and independent CBD beauty company. This partnership is Sephora’s largest CBD investment yet.

Starting January 10, Saint Jane products are expected to make appearances in 281 Sephora stores across 22 states in the U.S.. The products will be displayed on Sephora’s Indie Beauty Wall, the spot reserved for the most promising and up and coming brands.

The cultural shift and embrace that CBD has experienced over the last couple of years is reflected in Sephora’s evolving business model. When they launched their partnership with Lord Jones in 2018, only 171 of their stores carried the products, despite the fact that Lord Jones was already a popular brand, beloved by celebrities and beauticians alike.

Casey Georgeson, founder and CEO of Saint Jane, was surprised by Sephora’s investment in the company. “Even with my background, to be totally honest, I thought, ‘There is no way Sephora is going to bring this on. We’re not even a brand yet. We have 100 followers on Instagram,’” she told Forbes. Georgeson is a veteran of the business, having worked with Marc Jacobs, Kat Von D and Disney for Sephora.

Saint Jane has only been around for a year, but it has garnered a lot of acclaim and praise from all sorts of users and news outlets. Nowadays, their products can be found in stores like Neiman Marcus, Space NK and Saks Fifth Avenue.

Source: https://420intel.com/articles/2020/01/10/sephora-kicks-2020-launching-their-largest-cbd-partnership-yet

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