Exclusive Interview with SPARC Chairman and CEO Erich Pearson
Vertically integrated cannabis company SPARC opened its first retail store in 2012, and it has continued to grow in the Bay Area. Chairman and CEO Erich Pearson spoke with New Cannabis Ventures about how the company farms in wine country, the importance of retail partnerships and finding success in the competitive California market. The audio of the entire conversation is available at the end of this written summary.
Leadership at SPARC
Pearson moved from Indiana to California after college with the intention to begin cultivation. He spent time cultivating indoors and advocating for medical cannabis in San Francisco before ultimately settling his business in Sonoma County.
Today, the company has a team of about 150 people. Pearson’s business partner Sean Kelley serves as President and Chief Operating Officer, leveraging his experience in retail, consulting and supply chain. Other longstanding members of the team, include Vice President of Finance Kelly Rogoff and Vice President of Human Resources Jo Galauski.
SPARC is in the process of ramping up its cultivation and processing operations, which will mean bringing on more employees. Additionally, the company is competing for a new retail dispensary license in the city of Sonoma, which could add another 15 employees over the next six to nine months, according to Pearson.
California Market Presence