Home Categories Info Network

How To Stay Elevated In The World Of Cannabis Advertising

Permalink Report to webmaster

Close your eyes and imagine you have just been struck by an entrepreneurial lightning bolt of an idea for a new company. Your keyboard can’t keep up with your fingers as the business plan dances across your laptop’s screen. And as you begin researching the marketing strategy, the typing comes to a grinding halt. That’s because you are writing a business plan for cannabis. 

The cannabis space is like the Wild West. I recently attended Hall of Flowers, a free-wheeling weed convention in Northern California that attracts everyone from OG growers to DTC venture capitalists. It’s exciting and wide open. There are booths with brands exhibiting their wares like Big Al’s Exotics, Space Coyote, Hollyweed, Legion of Bloom and my personal favorite, Terp Hogs. It’s a strange blend of a Stanford MBA mixer meets Comic-Con, where half of the attendees are stoned and the other half are euphorically buzzing from the entrepreneurial possibilities of becoming the next big bud brand. THC-infused root beer? Sure. Farm to edible vegan truffles? Great. 500-count pillowcases infused with CBD? Awesome. But a rude awakening awaits on the marketing side of the business. That’s because cannabis brands like Big Al’s Exotics can’t say the word cannabis or even show the product in most ad units.

Source: https://420intel.com/articles/2019/11/08/how-stay-elevated-world-cannabis-advertising

Continue reading

Nobody has rated this post!
Vote now!
Cumulative results: 0 points • Rating: 0.000

Send a comment 0 comments

Leave a comment

Your name (required)
Your email (required)
Your website URL (optional):
Save your details in cookies (only on this browser)