Four Cannabis Resolutions for 2021
Shop and buy equity-owned, get hands on with your bud, and support pot non-profits.
by • 01/10/2021 5:41 am - Updated 01/07/2021 3:47 pm
Here’s to a new year full of possibility —and weed. Photo courtesy of Shutterstock By all accounts, the Bay Area cannabis industry did remarkably well for itself in 2020.
Forced to deal with new COVID-19 restrictions, a crumbling economy, fallout from multiple wildfires, and a string of high-profile robberies, cannabis companies still managed to rake in close to $1 billion for California in state tax revenue alone.
At the same time, the window for equity brands to establish a viable foothold in the industry continues to rapidly close.
It’s now been a full three years since California’s adult-use market began in earnest. That’s a lot of time for consumers to develop brand loyalty, be it on the product side or the shops they frequent. Nonetheless, the time required to move through San Francisco’s equity program means that a number of new, equity-owned businesses are just now getting off the ground.
And they could use your help. In fact, there’s a number of ways individuals can make a difference! On that note — and in the spirit of starting 2021 on the right foot — here are four resolutions for conscientious local cannabis consumers to consider.