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Entrepreneurial Ethos: Building A Deep-rooted Cbd Brand

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When serial entrepreneur Vithurs Thiru had the idea for what would eventually become Blessed CBD, he was 21 years old and already had six solid years in the digital marketing industry behind him. Turning a profit using his finely tuned digital marketing skills had become his groove but, with Blessed CBD, Vithurs ultimately sought to create a brand with meaning and ethos, and which stemmed from a deep personal importance to himself.

Back in 2017, Vithurs’ mother was on the phone to a relative, sharing with them how bothersome her aching joints were. From the other end of the line, she heard about CBD for the very first time; a derivative of the cannabis plant, it was said to have incredible natural therapeutic effect. After hanging up the phone, she asked her son for more information on the subject, and so Vithurs was set on a research path into the CBD market, both internationally and in the United Kingdom.

“In my teenage years, I’d always been told that weed was bad — it had this really negative stigma around it, and my parents had made their stance crystal clear. With my experience, though, I had this fascination for the cannabis plant to begin with, especially for its ability to calm the mind, and when my mother mentioned CBD to me, that has the psychoactive compounds of cannabis completely taken out of the equation, this fascination was kind of switched back on again.” — Vithurs Thiru, Founder of Blessed CBD

Source: https://www.ganjapreneur.com/entrepreneurial-ethos-building-a-deep-rooted-cbd-brand/

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