Exclusive Interview with The Valens Company CEO and Chair of the Board Tyler Robson
The Valens Company (TSX: VLNS) (OTCQX: VLNCF) began with the mission of becoming a leader in cannabis extraction and manufacturing. Since then, its business model has shifted to become an end-to-end cannabis solution. CEO and Chair of the Board Tyler Robson last spoke with New Cannabis Ventures in October 2019, and he checked in to discuss The Valens Company rebrand, its business model evolution and acquisitions. The audio of the entire conversation is available at the end of this written summary.
Talent and Automation
Robson, President Jeff Fallows, CFO Chris Buysen and COO Chantel Popoff make up the core of the leadership team. The company’s team has grown significantly; Valens currently employs approximately 350 people. It has added talent with a focus on supply chain. But, Robson expects the growth of the team to slow as Valens focuses on bringing in more automation.
The Valens Team Has Grown Significantly Over the Past Two Years. Rebranding
Valens may have started as an extractor, but it has evolved to become much more in-depth than that. In the summer of 2020, the company underwent a rebranding process to signify that shift to an end-to-end solution, covering product development, innovation, distribution, sales and marketing.
As a major third-party manufacturer, Valens continues to diversify its product offerings with new SKUs and continues to explore new revenue opportunities across different verticals, according to Robson.
Position in the Canadian Market