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Cannabis Breeders Are Widely Undervalued. This Company Wants To Change That.

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July 31, 2020 6 min read

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Exceptional cannabis doesn’t just miraculously appear. Many materials and resources must be successfully manipulated before a top-shelf cannabis product can be harvested or manufactured. Nature must be nurtured. Yet, one of the most significant factors that will determine a cannabis plant’s quality (and therefore its value) is its genetics. 

Cannabis genetics have significant influence over a plant’s yield potential, its cannabinoid and terpene profile, and its susceptibility or resistance towards pests, mold, and disease. Genetics also play a crucial role in the industry, fostering a greater diversity necessary for expanding applications of the cannabis plant. By doing this, breeders create more research, more opportunity for commercialization, and ultimately more cannabis-derived utility for people all over the world.

Expanding the gene pool

The work of cannabis breeders is essential in creating new cultivars of the plant with distinct flavor profiles and pharmacological effects. This is the key to developing more cannabis-based medicines and to building differentiated consumer product brands. 

Source: https://www.greenentrepreneur.com/article/353935

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