October 16, 2020 10 min read
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In today's world, you don't need to be making six-plus figures to develop, launch, and maintain a high-quality cannabis marketing campaign. All you have to do is carve out some time, do some research, be frugal, and crack the whip of self-discipline.
Here are five inexpensive cannabis marketing tactics that will help you break out, earn a following, and achieve sustained success with your cannabis company:
1. Spread the word
It's Saturday night, and you’re looking for a movie to watch. Your close friend recommends movie A, while online critics say movie B. Which do you choose? Most likely, your friend. They know what you like, and they're probably not going to steer you towards a movie that’s a waste of time. The point? People value the opinions of their peers, friends, and family members more than strangers.
Word-of-mouth marketing is an effective and affordable marketing strategy for cannabis companies to exploit. First, find your customers that love your brand. Create a list of the most enthusiastic and most likely to recommend it. Then, ask your list of potential candidates to spread the word.
Some example of companies that have successfully used word-of-mouth marketing include:
Pinterest — “Pinners” post photos to share with others, who end up becoming more pinners, and so on. The company launched the Pin It Forward Campaign and encouraged users to organize boards and invite others to do the same.