Hard Work and the Good Life
Features - Cover Story
In this special guest interview, Aloha Green Apothecary’s TY Cheng and Hawaiian Ethos’ Noah Phillips share an inside look at the challenges and opportunities within Hawai‘i’s cannabis industry.
Aloha Green Apothecary’s TY Cheng (right) and Hawaiian Ethos’ Noah Phillips (left) Phillips portrait by Chris Whidden; Cheng portrait by Antonio Agosto
Hawaii is America’s Pacific paradise, a chain of islands known for its stunning beaches, high-end shopping and water sports. It’s also the birthplace to some of the cannabis industry’s most legendary varieties, including Maui Wowie, Hawaiian, Kona Gold and Puna Budder, to name but a few.
Those who are unfamiliar with the Hawaiian islands may think they are pretty homogeneous, but nothing could be further from the truth. Each of the state’s five main islands has its own distinct challenges and realities, from geographies to economies. Take for example O‘ahu and the Big Island (Hawai‘i Island): O‘ahu is the state’s tourism hub, a smaller island that typically takes an hour to drive from end-to-end (with some variance based on traffic, which is notoriously bad). The Big Island, for its part, represents more than 60% of the total land mass of Hawai‘i (in the proper native spelling) and is roughly the size of Connecticut.